We all have quite a few “mottos” that drive us and keep us moving forward in business. I found a few pop culture sayings always helped motivate me at times. I wrote a insta post about my use of “if you build it, they will come” from the movie Field of Dreams. You can read it HERE. These sayings give us hope and some times a little laugh. And when you’re building a business, we all could use more fun!
The one motto I consistently used as I grew my spray tan business from zero to 6 figures, came from my pal, Eminem.
The spray tan industry is like the black sheep of the aesthetics industry. It’s unregulated, it’s fairly new, and many artists don’t have the experience or proper training. I quickly learned I had a big challenge to overcome since my market either never had a spray tan (due to fear) or if they did, 90% of them had a poor experience. This was an opportunity for me to change how clients experienced spray tanning.
#bizcoachbrandi #biztip
The bigger the challenge, the bigger the opportunity.
Each customer I put my heart & soul into. As soon as I opened the door to greet my customer, I wanted to set them at ease immediately. I focused intently on each and every person. I knew that I had 1 shot to either turn them away from spray tanning, or want them coming back for more.
As I began growing a team, I instilled this sense into each of my employees. Yes, it can be a little bit of that “all or nothing mentality”, but don’t worry, I didn’t scare them off completely from working for me! ;)
If they were still learning, maybe they didn’t give the most perfect tan, but what they did do was create a relationship. A relationship based on trust, respect, openness, and education.
My OrganicTan team and I, January 2018.
In a service based business it’s important to always remain vigilant with each and every customer that walks through your door. Each person is an opportunity to grow your business, to become a brand ambassador for you. Always put your client first and watch how your business grows.
Do you have a pop-culture business “motto”? Share it with me below or join in on the conversation on my Instagram HERE.
