Your marketing isn’t chaotic because you’re doing something wrong — it’s chaotic because you’ve outgrown your old strategy. This article breaks down why your marketing feels scattered and how alignment, clarity, and a grounded brand strategy can transform the way you grow.

Hiring a CMO is only half the equation — knowing how to work with them is what drives real growth. In this post, I share how my strengths operate in practice, what helps me perform at the highest level, and the leadership dynamics that create the most powerful CEO–CMO partnerships.

CliftonStrengths, Gallup’s strengths-based leadership framework, reveals the deeper patterns behind how executives make decisions and drive results. Here I explain the four domains, show how my own strengths fit within them, and share how founders can use this tool to hire better, align teams, and elevate performance.

Most founders hire a CMO based on their résumé — but the real difference lies in how each CMO thinks. In this post, I break down why no two CMOs operate the same way, how my own strengths shape my approach, and how CEOs can find the right marketing leader for their specific business stage.

Most beauty and wellness brands plateau at the $1-3M mark - not because of product issues, but because they’re still operating like a startup. In this article, I break down the four key shifts that $10M brands make with their marketing, team structure, and mindset. If you're ready to scale smarter (not just harder), this is your roadmap.