How I Turned $2.7K Into $169K With One Giveaway.

  • A woman in black athletic wear is having her arm treated with a medical device operated by a person in a beige coat against a black background.

    The Brand

    SunnaPro – a seasonal B2B sunless tanning brand serving professionals across North America. The sales cycle ranges from 30 days to 2+ years, and spring is peak season for client acquisition.

  • A woman in black swimsuit poses inside a black photo studio tent while a photographer kneels, holding a spray gun, nearby. Shelves with skincare products and equipment are in the background.

    The Challenge

    SunnaPro needed to generate new, high-quality leads - but the budget was tight, and the business faced a long sales cycle. With spring being the busiest spray tan season, the goal was to create a campaign that would keep SunnaPro top of mind when purchase timing aligned (often months later, like Black Friday).

    The client’s goal wasn’t immediate ROI. They needed long-term pipeline growth and brand trust.

What I did (Strategy + Leadership):

I led the campaign strategy from start to finish, including:

  • Developing the giveaway structure around peak seasonal awareness

  • Creating all assets and copy for ads, landing pages, and emails

  • Designing a funnel optimized for both lead cost and long-term brand trust

  • Crafting a storytelling-driven email nurture sequence to warm leads over tim

  • Leveraging Meta ads to reach cold audiences with low CAC

By aligning the giveaway with the industry’s buying behavior and the brand’s seasonal rhythm, we ensured the campaign didn’t just generate leads - it generated qualified, sales-ready leads.

Outcome & Impact

Outcome & Impact

Two women smiling and holding vacuum hoses in front of a black tent in a room with minimal decor.

  • 1,927 new leads acquired at just $1.40 per lead

  • Campaign cost: $2,700 total spend

  • 121 of those leads converted into paying customers

  • $169,000 in total revenue attributed to this campaign

  • 16% conversion rate from email subscribers to customers in 1 year

  • Strong brand equity built through nurture—many leads converted 6–12 months post-campaign