Reinvention is a Marketing Strategy
Reinvention is a Marketing Strategy
(And You’re Allowed to Use It Too)
You know what brands don’t do?
Stay the same forever.
They grow, pivot, reposition, rename, rebuild—and not because they failed, but because they’re evolving with their customers, culture, and mission. So why do we treat personal or professional reinvention like a crisis instead of a strategy?
I’ve been there. Several times, in fact. Reinvention isn’t weakness—it’s one of the boldest moves you can make.
Let’s break it down: Rebranding vs. Repositioning vs. Reinvention
Most people confuse these—so here’s the CMO cheat sheet:
Rebranding is updating how something looks and feels (name, logo, packaging, visuals).
Repositioning is changing how something is perceived (the messaging, the market, the strategy).
Reinvention is deeper. It’s the soul work. It’s asking, “What do I actually want to be known for now?”
Brands do all three—intentionally, and often. You can too.
Examples We Can Learn From
Old Spice went from your grandpa’s aftershave to meme-worthy masculinity.
Barbie flipped the narrative from “plastic perfection” to “limitless potential.”
Apple rose from the ashes by narrowing focus, changing leadership, and turning simplicity into luxury.
They didn’t apologize for evolving. They launched it.
Why I’m Reinventing (Again)
After exiting Sunna, a brand I poured my heart and soul into, I fell into a deep depression. I lost my purpose and my drive. But at the same time, I knew I was burned out.
This past year has been a slow, intentional unraveling of that burnout - regulating my nervous system, rediscovering my strengths, and remembering where I truly shine.
I’m letting go of the daily grind.
The hyper-vigilance.
The founder stress that made every slightly negative comment online feel like a bear attack.
I no longer want to live in survival mode.
But here’s what I’m keeping:
My heart.
My marketing mind.
My love for women in business.
My obsession with amplifying voices and building brands that mean something.
I’ve always been the one who thrives working with powerful visionaries - turning big, bold ideas into mapped-out, actionable strategies. I still believe in moving fast. I’m still drawn to risk-takers and big dreamers. That part of me isn’t changing.
Now, I’m applying my CMO lens to myself.
To my own brand.
To figuring out who I really want to serve and how I can create massive impact - not just in campaigns, but in clarity.
It’s always been about strategy for me.
And while I’ve co-founded The Stir Agency and delivered incredible campaigns, funnels, and brand launches… something still felt missing.
It wasn’t just execution founders needed.
It was ongoing support.
It was someone to zoom out, solve problems, reduce decision fatigue, and hold the whole marketing vision - not just the pieces of it.
That’s what reinvention is.
Not a redo.
A realignment.
Reinvention ≠ Starting Over
This is the biggest misconception.
You’re not going back to square one.
You’re building from experience—with sharper insight, a more defined voice, and a clearer sense of self.
You’re not starting over. You’re starting smarter.
What Part of You Needs a Rebrand?
Is it your business? Your voice? Your goals?
What would shift if you saw reinvention as a strategy, not a sign you’ve failed?
DM me, comment below, or shoot me an email—I’d love to hear where you’re being called to evolve.